Starting out on Social Media: Content Calendar
Companies who are starting social media have trouble with creating consistency and a strategy. Social media is not just putting up random pictures and text and hoping someone likes or comments. Everything has to be planned to be put in line with your marketing/sales strategy.
Keep your company organized and within your strategy by creating a content calendar.
Why Make One?
- Reach Goals
- Plan Ahead
- Post Consistently
- Less Mistakes
- Follow Through with Social Strategies
- Track What Works
How To Do It?
Before I move on to further steps, I need to stress the importance of communication with your team. Everything your company does should serve a purpose and be on brand. These following steps will only work if you work together with your team.
- Establish Goals/KPIs
- What to Track -- Use a Spreadsheet
- Content Library
- Establish a Process
- Review and Use Feedback