5 Way to Optimize Your Google Ads: for Non-Profits & Startups
5 Ways to Optimize Your Google Ads: for Non-Profits & Startups
By Kayla Henneman
This post is for all the small startups and overworked non-profits. You have made the decision to advertise on Google, but don’t have the time or man power to perfecting it. Here are tips that you can implement today and see results on how to optimize your smart campaigns.
First of all: What is a smart campaign?
A smart campaign is an ad you set up and then Google does the rest for you. That is why it is important to put in the correct information so the campaign does what you want.
The major benefits of Smart Campaigns are their ability to show off your products/services and attract potential customers. It is easy to set up and make adjustments afterwards. Below are tips on how to optimize your ads to get you results.
How to Build Credibility & Get Clicks:
1.) Landing Pages: Choose Wisely
4.) Product Description/Business Category=Your Keywords