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Showing posts from August, 2020

Starting out on Social Media: Content Calendar

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Companies who are starting social media have trouble with creating consistency and a strategy. Social media is not just putting up random pictures and text and hoping someone likes or comments. Everything has to be planned to be put in line with your marketing/sales strategy.  Keep your company organized and within your strategy by creating a content calendar.  Why Make One?  Reach Goals Plan Ahead Post Consistently Less Mistakes Follow Through with Social Strategies Track What Works How To Do It? Before I move on to further steps, I need to stress the importance of communication with your team . Everything your company does should serve a purpose and be on brand. These following steps will only work if you work together with your team. Establish Goals/KPIs Everything should have a purpose. What are you trying to achieve with your social media? Inbound leads? Website visits? Increased followers? How will you measure these goals? Once you answer these questions, you can come up with str

Founder's Does It Right: A Very COVID Story

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The past two weeks I have been apartment hunting with my best friend out in Grand Rapids.  In the middle of all-day apartment hunting, we went out to eat at Founders because Grand Rapids is  Beer City. My friend says,"As a future Grand Rapids resident, I need to go there at least once". I was blown away with their extensive and original COVID procedures. Hospitality/Food and Beverage companies should take notes from Founders on how to keep their employees and customers safe.  One-Way Isles: This is such a simple task that means a lot. We walked up to the restaurant, and the first thing that we are greeted with are two isle ways. One to enter the building, one to exit. This is important because it regulates the flow of traffic. There will be less congestion spots and will help with distancing guests.             How this helps: It regulates the traffic pattern to keep guests from running into each other causing   unnecessary touch points.   Buffer Table: This is my favorite p