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Showing posts from July, 2020

Why I Decided To Move

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For those who do not know me, my name is Kayla, and I am moving to Grand Rapids! I am very excited about this decision, but I wasn't always. This post is how I went about my choice.  To start, I have spent my last four years in going to school at Eastern Michigan University. Before that I spent 1st through 12th grade at Trenton Public Schools. I have always lived in Southeastern Michigan.  I moved out to Ypsilanti two years ago with my two wonderful roommates. In January of 2020, I knew I was graduating in April and my lease ended in August. I had to figure out my next step. I always talked about getting out of Ypsilanti once I graduated. I didn't want to be in this town anymore. Not that there was anything wrong, but I always wanted to travel and move out of the state.  I looked up jobs in different states. I was making a list of cities I wanted to visit. The future seemed so bright. Then COVID happened.  My spirits plummeted with the job market. I planned on staying in Ypsila

Hashtag Tips for Companies Starting a Social Media Strategy

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Hashtag Tips for Companies Starting a Social Media Strategy #HashtagBasics Keep them Short You want your hashtags to be short and memorable. Longer hashtags are hard to read, so try to stay away from them.  Have Public accounts If your social pages are private, users will not be able to find your posts online. On private accounts only your followers or friends can see your posts. Main Message: Turn your accounts public.  Relevant and specific Keep your hashtags related to what you are talking about. Do not spiral into 20 hashtags on a post because it starts to get irrelevant and "spammy" Iliza Shlesinger , my favorite comedian ever, talks about overused hashtags on Instagram. If you haven't seen it check it out here . It is SO funny. Skip in 8 seconds, you will not be sorry. 😉  #WhyBotherWithHashtags Be Seen Hashtags put you in the public eye. New users will be able to find your brand easier. You could use hashtags to gain new followers. Add To Your Brand Use hashtags as

Start-Ups: Why Should I Blog?

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Why Blog Posts Are Worth It When it comes to startups and non-profits, some people are 100% onboard with blogging or 100% against it. Blogging does take a good amount of time and energy.   I am hear to tell you why it is worth the investment. 

5 Way to Optimize Your Google Ads: for Non-Profits & Startups

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5 Ways to Optimize Your Google Ads: for Non-Profits & Startups By Kayla Henneman This post is for all the small startups and overworked non-profits. You have made the decision to advertise on Google, but don’t have the time or man power to perfecting it. Here are tips that you can implement today and see results on how to optimize your smart campaigns. First of all: What is a smart campaign?  A smart campaign is an ad you set up and then Google does the rest for you. That is why it is important to put in the correct information so the campaign does what you want. The major benefits of Smart Campaigns are their ability to show off your products/services and attract potential customers. It is easy to set up and make adjustments afterwards. Below are tips on how to optimize your ads to get you results.  How to Build Credibility & Get Clicks:  1.) Landing Pages: Choose Wisely      The landing page is the first impression someone gets of your brand. Most of the time on Google, peop