Starting out on Social Media: Content Calendar

Companies who are starting social media have trouble with creating consistency and a strategy. Social media is not just putting up random pictures and text and hoping someone likes or comments. Everything has to be planned to be put in line with your marketing/sales strategy. Keep your company organized and within your strategy by creating a content calendar. Why Make One? Reach Goals Plan Ahead Post Consistently Less Mistakes Follow Through with Social Strategies Track What Works How To Do It? Before I move on to further steps, I need to stress the importance of communication with your team . Everything your company does should serve a purpose and be on brand. These following steps will only work if you work together with your team. Establish Goals/KPIs Everything should have a purpose. What are you trying to achieve with your social media? Inbound leads? Website visits? Increased followers? How will you measure these goals? Once you answer these questions, you can come up with str